Jaguar staged laser exhibition
Ambitious project created specially for the London Design Biennale.
Brigade of experienced craftsmen, led by Ian Callum, chief designer of Jaguar, created three-dimensional installation of the appearance of the car, as recognized in the company of the “utopian future”.
Also Ian Callum added that for them the event is not only a great platform to showcase their capabilities, and the springboard where there is a great chance to learn from the experience of other artists and designers.
In addition to the laser performance stand British automaker was devoted to the most iconic models in their history, success in the Motorsport field.